CBBB Self-Regulatory Program Will ‘Elevate Reputation’ Of Direct Selling Industry

Similar to the National Advertising Division, the Direct Selling Self-Regulatory Council will provide a forum for competitive challenges in addition to routine monitoring of the direct-sales industry. Kelley Drye attorney John Villafranco predicts “greater self-regulatory focus on income misrepresentations and lavish lifestyle claims in the months ahead.”

Businessman Success. A businessman launching upwards, paperwork flying everywhere!

The Council of Better Business Bureaus will administer a new program created by the Direct Selling Association to improve accountability and bolster consumer confidence in the direct-selling channel.

Launched in early January, the Direct Selling Self-Regulatory Council will actively monitor the entire direct-sales marketplace, not just DSA’s roughly 130 members, with an eye out for product claims and income representations across the websites and

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