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France's Supplement Market in 2018: Demand For Probiotics and Natural Alternatives Drives Sales Growth

 
• By Tom Gallen

France's food supplements market enjoyed broad-based growth across key categories in 2018, driven by consumer demand for natural alternatives to conventional medicine. Over the 12 months, Pileje overtook Arkopharma as the dominant player in market, as its leading probiotics brand, Symbiosys, flew off the shelves.

France
• Source: Shutterstock

France’s food supplements market enjoyed a buoyant year in 2018 with sales through pharmacy advancing by 8.3% to €880m thanks to broad-based growth across leading product categories. This strong performance was in direct contrast to the country's OTC market, which endured a much more difficult 12 months. (Also see "France's OTC Market in 2018: Self-Medication Sales Slump, Sanofi Claims Number-One Spot" - HBW Insight, 12 February, 2019.)

In its annual review of the French food supplements market, local industry association Afipa highlighted as a key growth driver demand for

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