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Reckitt Shaking Up Brain Health Market With Neuriva Dietary Supplement And Mobile App Launch In US

 
• By Tom Gallen

Based on a patented coffee bean extract, the 'clinically proven' Neuriva brain health supplement is being launched by RB onto the US market. The firm has also developed a mobile app to complement the supplement with tailored brain training programs. 

brain life
The brand name Neuriva combines the Greek word for brain with the Latin word for life • Source: RB

Reckitt Benckiser Group PLC is looking to take a slice of the growing brain health wellness market by launching in the US in April 2019 its new Neuriva dietary supplement.

“The brain health segment is exploding, but no true market leader has emerged because the science wasn’t there, until now,” RB claims

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