L’Oreal’s Gunslinging Counsel On Killing Amla Hair-Relaxer Class Action: ‘We Shot Every Bullet’

Gordon & Rees partner Peter Siachos for L’Oreal says the firm was “relentless” in its defense against a consolidated class action in New York’s Southern District concerning the SoftSheen Carson Amla Legend hair relaxer. Plaintiffs alleged the product is unreasonably dangerous and, at the same time, deceptively marketed as a gentler option than competing, lye-based offerings.

LOS ANGELES, USA - SEP 28, 2015: Clint Eastwood in Madame Tussauds Hollywood wax museum.

[L'Oreal USA Inc.] had exhausted its pre-trial motions arsenal when it delivered the lethal shot to plaintiffs’ damages model that ended two and a half years of class-action litigation over the firm’s SoftSheen Carson Amla Legend hair relaxer.

The case went to trial Jan. 22, but made it no further than day one

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