‘We’re Not In The Market For Gimmicks’ – RB's Head Of Disruptive Innovation On Personalization And Digital Health

HBW Insight speaks exclusively to Reckitt Benckiser’s R&D Director, Global Health Disruptive Innovation, Dr John Creek about the firm's new innovation strategy, which involves partnering with entrepreneurs, start-ups and SMEs to create the next generation of personalised and digitally-enabled consumer healthcare brands.