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Colgate Changes Innovation Strategy To Tap Cultural Trends, Cut Development Time

 
• By Eileen Francis

Colgate changing to be more “agile” and predictive of local trends while also cutting product development time significantly, says CEO Noel Wallace. Approach has worked well in natural toothpaste business, where firm is gaining market share with toothpastes appealing to local preferences.

Colgate-Palmolive Co. is implementing a research and development process that caters to cultural preferences with an “on the ground” predictive approach to anticipate local trends, says president and CEO Noel Wallace.

The firm also targets developing products in a third of the time it has historically taken, Wallace said at the...

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