“Credibility is key to the reviews!” management at Sunday Riley Modern Skincare, LLC reminded employees repeatedly while instructing them on how to review the company's products positively on Sephora.com using fake accounts to hide their identities.
FTC Busts Sunday Riley Skincare For Fake Sephora Reviews, But Not All Its Commissioners Are Satisfied
For close to two years, Sunday Riley management allegedly led a company-wide practice of posting glowing reviews of its products on Sephora.com without proper disclosures. The company is barred from repeating such conduct under terms reached with the FTC, but two dissenting commissioners say the settlement falls short of what’s needed to address a growing problem.
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