Coca-Cola Takes 'Things Go Better With Coke' Approach To Energy Drink Market

Coca-Cola plans to launch four-product energy drink line in the US in January. Drinks will taste like Coke Classic and feature two zero-calorie options to attract new consumers willing to try energy drinks but fear high-calorie drinks with unfamiliar ingredients.

Coke Energy: Caffene, Zero sugar, Cherry, Zero sugar Cherry — After rolling out Energy beverages to 20 other markets, Coca-Cola opted to offer its Coke and Cherry flavors, along with zero-calorie options, when the line launches in the US in January.

Coca-Cola Co. looks to make the energy drink market more appealing to more US consumers by offering a flavor many like and trust, its iconic Coke, and including zero-calorie options.

After rolling out Coca-Cola Energy brand beverages to 20 international markets in 2019, the Atlanta-based firm determined which flavors to...