1. HBW Insight
  2. >>Wellness
  3. >>Business

Coca-Cola Takes 'Things Go Better With Coke' Approach To Energy Drink Market

 
• By Eileen Francis

Coca-Cola plans to launch four-product energy drink line in the US in January. Drinks will taste like Coke Classic and feature two zero-calorie options to attract new consumers willing to try energy drinks but fear high-calorie drinks with unfamiliar ingredients.

Coke Energy: Caffene, Zero sugar, Cherry, Zero sugar Cherry
After rolling out Energy beverages to 20 other markets, Coca-Cola opted to offer its Coke and Cherry flavors, along with zero-calorie options, when the line launches in the US in January.

Coca-Cola Co. looks to make the energy drink market more appealing to more US consumers by offering a flavor many like and trust, its iconic Coke, and including zero-calorie options.

After rolling out Coca-Cola Energy brand beverages to 20 international markets in 2019, the Atlanta-based firm determined which flavors to...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required
Start Free Trial

Already a subscriber?

More from Business

People On The Move: Appointments At Orthomol, InnoNature, FSA

 
• By Tom Gallen

Round-up of latest European consumer health appointments: Orthomol names managing director; InnoNature hires CEO; FSA adds six to board.

Kenvue Report: Personal Care Is ‘Not A Luxury’, It Is Now A ‘Cornerstone Of Health’

 
• By David Ridley

“Today’s consumers, especially younger generations, are redefining personal care as preventive care,” argues Kenvue on the basis of its latest research into global consumer trends.

OptiBiotix Enters US Supplements Market With Hydroxycut

 
• By Tom Gallen

UK's OptiBiotix believes its SlimBiome probiotic can cut through in the crowded US market for weight loss supplements.

Get To Know: Personal Experiences, Shared Mission Inspire Opal & Joy Perimenopause Relief Founders

 
• By Malcolm Spicer

Co-founders name their company for their grandmothers – Opal, a Texan rancher, and Joy, a New Zealand artist – to symbolize strength and creativity. Their brand’s premium, ethical ingredients and formulations were developed by a female women’s health doctor.

More from Wellness

OptiBiotix Enters US Supplements Market With Hydroxycut

 
• By Tom Gallen

UK's OptiBiotix believes its SlimBiome probiotic can cut through in the crowded US market for weight loss supplements.

Get To Know: Personal Experiences, Shared Mission Inspire Opal & Joy Perimenopause Relief Founders

 
• By Malcolm Spicer

Co-founders name their company for their grandmothers – Opal, a Texan rancher, and Joy, a New Zealand artist – to symbolize strength and creativity. Their brand’s premium, ethical ingredients and formulations were developed by a female women’s health doctor.

Germany Leading Enforcement Against Unsafe Supplements Sold In EU

 
• By Tom Gallen

Germany was more active than any other EU member in the second quarter in submitting notifications to the Commission regarding problematic food supplements.