Coca-Cola Takes 'Things Go Better With Coke' Approach To Energy Drink Market

 
• By Eileen Francis

Coca-Cola plans to launch four-product energy drink line in the US in January. Drinks will taste like Coke Classic and feature two zero-calorie options to attract new consumers willing to try energy drinks but fear high-calorie drinks with unfamiliar ingredients.

Coke Energy: Caffene, Zero sugar, Cherry, Zero sugar Cherry
After rolling out Energy beverages to 20 other markets, Coca-Cola opted to offer its Coke and Cherry flavors, along with zero-calorie options, when the line launches in the US in January.

More from Business

More from Wellness