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Else Nutrition Takes 'Clean Label' Into Infant Formula, Toddler Beverage Market

 
• By Eileen Francis

Else Nutrition will be one of the first companies to market baby and toddler formula and a children’s beverage without dairy or soy while containing a few core ingredients, says CEO Hamutal Yitzhak. Products will debut in North America and Europe in 2020.

A Pretty baby girl drinks water from bottle lying on bed. Child weared diaper in nursery room. - Image

Else Nutrition Holdings Inc. looks to capitalize on growing consumer interest in “clean label” consumer health products as one of the first firms to offer a non-dairy baby and toddler formula that are free of soy and contain three core ingredients.

The Canadian firm plans to launch the toddler (1 to 3 year olds) formula as well as a children’s nutritional beverage (ages 3 to 10) online for the North American market in the second quarter of 2020, followed by entry into select medium-sized grocery stores chains in California before rolling out to

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