Times Sure Are a-Changin’: Revlon Announces ‘EWG Verified’ Launch

 
• By Ryan Nelson

Revlon’s new PhotoReady Prime Plus Primers include a Perfecting + Smoothing variant boasting the “EWG Verified” seal. Meanwhile, P&G’s Herbal Essences has extended its own use of EWG credentials. The developments signal increasing industry openness to partnering with a longtime rival in the interest of bolstering confidence and winning fresh business in today’s hazard-averse consumer climate.

Hand turning a knob to select low risks investment. Concept of risk and reward ratio. Composite image between a hand photography and a 3D background.

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