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Unfairly Hit By Influencer Assassins? Now Could Be Your Chance To Engage The FTC

 
• By Ryan Nelson

Brands unfairly attacked by powerful influencers could raise the subject with the US Federal Trade Commission, which is asking for comments on its “Endorsement Guides."  

CHIANG MAI, THAILAND - May 14,2016: A man holds Apple iPhone with Instagram application on the screen. Instagram is a photo-sharing app for smartphones.

The US Federal Trade Commission’s reconsideration of its “Endorsement Guides” could be an opportunity for companies to ask about influencers weaponized by competitors to disparage their brands.

The FTC

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Washington State TFCA Violators Likely To Face Conversation Before Penalties – DOE

 
• By Eileen Francis

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More from North America

Washington State TFCA Violators Likely To Face Conversation Before Penalties – DOE

 
• By Eileen Francis

The Washington State Department of Ecology will try to work with companies that violate the Toxic Free Cosmetics Act, rather than reflexively imposing the $5,000-per-violation fine for first-time offenders, says the law’s implementation planner. She noted financial assistance is available for small businesses, as well as incentives for companies adopting measures “beyond compliance.”

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• By Derrick Gingery

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• By Malcolm Spicer

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