Sold! Tengram Leaves High Ridge Auction With Iconic Brands Including Zest, Alberto VO5

Subject to the approval of a federal bankruptcy court presiding over High Ridge Brands’ Chapter 11 case, private equity firm Tengram will add a raft of personal cleansing and hair-care brands to its portfolio while bringing back former High Ridge CEO James Daniels to head up the collection’s rejuvenation.

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Tengram Capital Partners will add a new consumer-facing hair and skin dimension to its portfolio of “exceptional, highly recognizable” brands with its planned acquisition of High Ridge Brands Co. assets.

According to a 24 February release, the private equity firm stands to gain iconic cleansing brands Zest and Coast, as well as Alberto VO5, L.A

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