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P&G ‘#1’ Claim For Oral-B Dental Picks: Top Selling, Most Recommended Or Both?

 
• By Eileen Francis

P&G appeals a decision advising it to discontinue a ‘#1’ claim on packaging and ads for Oral-B Precision Clean Interdental Picks because the context and font suggest they are tops in their categories, rather than the intended message of being sold by the marketer of the most recommended flossing brand.

NAD Oral B

Procter & Gamble Co. contends in an industry self-regulation review that the “#1” claim on its Oral-B Precision Clean Interdental Picks packaging and advertising clearly indicates it is the most-recommended rather than the top-selling brand.

The global health, personal and household care products manufacturer and marketer is appealing the decision by the National Advertising Division, the enforcement arm of the BBB National Programs Inc., agreeing with a challenge by GUM Soft-Picks marketer Sunstar Americas Inc

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US Tariffs Pose ‘Existential Threat’ To EU Medical Devices Industry

 
• By David Ridley

AESGP, MedTech Europe and other associations representing medtech companies including manufacturers of self-care devices call for such products to be included in European Commission proposals for “zero-for-zero” trade in industrial goods between Europe and the US.

Trump Order To Improve Making More Drugs Available OTC Puts Wind Behind Petros’ ACNU Sails

 
• By Malcolm Spicer

Petros will incorporate into its platform an analytics firm’s automated document capture and authentication system leveraging its global ID library to verify identity and eligibility of consumers accessing the self-selection process for an ACNU switch.

PharmaSGP Targets More Of The Same As It Outperforms OTC Market

 
• By Tom Gallen

Germany-based firm grew three-times faster than the OTC pharmacy market in 2024 and is hoping to continue this momentum in 2025.