An panel of advertising and marketing experts, disagreeing with an industry self-regulation group’s attorneys, says Procter & Gamble supports printing “#1” on Oral-B Precision Clean Interdental Picks packages adjacent to a statement explaining that the claim is for the brand, not the product.
On Appeal To Advertising Experts, P&G Gets Nod For ‘#1’ Claim With Brand Qualifier On Oral-B Picks
National Advertising Review Board says P&G’s #1” claim in a shield-shaped logo on Oral-B Precision Clean Interdental Picks package fronts “is adequately connected to the explanatory information," which states “from the makers of the #1 dentist recommended floss brand.”
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