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Abbott's Plan For Similac ‘#1 Pediatrician Recommended’ Label Claim May Have To Wait

 
• By Eileen Francis

Abbott Nutrition has used ‘#1 Pediatrician Recommended Brands’ claim for Similac on social media and advertising to doctors and planned to add to labeling, but a disclosure doesn’t clarify the statement refers to a combination category and not the product alone, says National Advertising Division.

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Abbott Nutrition may have to reconsider a label claim, “#1 Pediatrician Recommended Brands,” it planned for its Similac infant formula.

The Abbott Laboratories Ltd business has used the claim on social media advertising and in directed advertising to health care providers and planned to include it on packaging for Similac, a traditional formula with cow’s milk, according to BBB National Programs Inc

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