Band-Aid Covers Sales Driver Role To Continue J&J’s Consumer Health Business Growth

Iconic brand could have spurred consumer interest and helped drive 15.2% US sales growth for its wound care business with the launch earlier in 2020 of strips in hues that better match the skin tones of black and brown customers.

Bandaids
J&J says the Band-Aid brand helped drive 15.2% US sales growth for its OTC wound care business.

Consumers’ “heightened interest” in self-care driven by the COVID-19 pandemic apparently extends to stocking up on Johnson & Johnson’s Band-Aid Adhesive Bandages during its most recent quarter.

The firm’s iconic brand also could have spurred consumer interest and helped drive 15

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