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Demand For Vitafusion, L’il Critters Gummy Lines Exceeds Church & Dwight Capacity, Drive Q3 Growth

 
• By Eileen Francis

Church & Dwight reports strong consumption of its Vitafusion and L’il Critters vitamins drove personal care product division sales up 24.5% and prompted it to use contract manufacturing to meet demand. The firm also adjusted its net sales outlook for the year to 11% and its EPS to $2.79-$2.81.

third quarter business report target corporate financial result Q3 - Vector

Church & Dwight Co. Inc. is using contract manufacturers to help meet demand for its vitafusion and L’il Critters gummy vitamin and supplement lines, which drove 24.5% growth in personal care product sales to $453.2m in its latest quarter.

Sales growth for the vitafusion and L’il Critters lines has exceeded the Ewing, NJ-based firm’s manufacturing capacity, said president and CEO Matthew

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