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E.l.f. Priming Alicia Keys Brand, Fans For Global Launch: ‘The World Is Craving A Brand With Soul’

 
• By Ryan Nelson

Coming off its seventh consecutive quarter of net sales growth, E.l.f. expects big things from Keys Soulcare, its third and loftiest brand that is building an online community ahead of initial product launches and a global debut planned for the new year.

Launch Plans words stamped in red ink on yellow envelope offering advice, information

E.l.f. Beauty, Inc.’s new lifestyle beauty brand created with 15-time Grammy-winning artist Alicia Keys – Keys Soulcare – is busy growing online buzz ahead of its first product introductions planned for December and a full-scale, global launch in early 2021.

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Coty: Fragrance Demand Strong, But Retail Dynamics Weigh On 2025 Outlook

 
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US ‘Land Of Opportunity’ For Beauty On Population Trends, Consumption – L’Oréal

 
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L’Oréal Groupe expects total sales in 2025 to beat 4%-4.5% growth anticipated for the overall beauty market, with US population growth, planned innovations boding well across its beauty businesses.

P&G North America: ‘Whole Body’ Deodorants Freshen Beauty Segment As Skin Care Slides

 
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More from Business

NAD/CARU Review Of Beauty Firm’s Social Media Posts Shows Impact Of ‘Sephora Kids’ Trend

 
• By Eileen Francis

BBB National Programs’ NAD and CARU divisions jointly reviewed the social media posts of New York firm Bubble Beauty, finding the company could support claims of safety, but not efficacy, of its skin care products for children under 13.

L’Oréal Sells ‘Pioneering’ Carol’s Daughter Hair Brand After 20-Year Ownership

 
• By Eileen Francis

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Target Beauty’s In-Store Presentation, Digital Support Nearly Double Division’s Sales Since 2019

 
• By Eileen Francis

Target’s Beauty division was its strongest business unit in fiscal 2024, nearly doubling in six years to reach $13.2bn on strong in-store presentation and digital support, the retailer says.