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US Startup Ignites Consumer Health Portfolio Build With North American Rights To ThermaCare

 
• By Eileen Francis

Bridges Consumer Healthcare launched by former Sanofi executives gets its first brand by acquiring North American rights to Pfizer’s ThermaCare HeatWraps brand. Pfizer divested the brand so European regulators would give antitrust clearance to its consumer JV with GSK.

A Tennessee consumer health products firm headed by former Sanofi management executives had a busy first day in business. On the same day it received funding to launch, Bridges Consumer Healthcare acquired its first product, North American rights to Pfizer Inc.’s ThermaCare HeatWraps brand.

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