Survey Says! J&J Prevails Over L’Oreal In NAD ‘#1 Dermatologist Recommended’ Dispute

L’Oreal USA will appeal a National Advertising Division decision advising it to stop claiming that CeraVe is the “#1 dermatologist recommended skincare brand.” J&J challenged the claim, taking issue with the underlying dermatologist survey.

The National Advertising Division found a survey of 1,500 dermatologists US-wide unreliable to support L’Oreal USA, Inc. claims for CeraVe skin care in a decision issued on 28 January.

The case arose from a challenge in the BBB National Programs forum by Johnson & Johnson Consumer Inc

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