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Bloom In US Demand For Immunity Supplements Prompts Abbott, Star Nutra And PRTCL Launches

 
• By Eileen Francis

Abbott expands Pedialyte children’s line with adult products including Immune Support beverage in response to consumer demands for nutritional supplements to support immune health; Star Nutra introduces gummy immunity supplements; and PRTCL has a women’s immune-boost product.

Growing demand for immunity health supplements is spurring product launches from large US firms such as Abbott Nutrition as well as smaller companies like Star Manufacturing LLC and PRTCL Products Inc.

The immune health supplements market was valued at $16.3bn in 2019, but it’s projected to reach $29.4bn by 2027 at a compounded annual growth rate of 7.4% due largely to...

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