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Revlon Watching For Color Cosmetics Rebound In 2021

 
• By Ryan Nelson

The New York-based firm reported net sales declines of roughly 10% and 21% for the fiscal 2020 fourth quarter and full year, with COVID-related impacts on color cosmetics weighing heavily on its namesake and Portfolio businesses.

The COVID pandemic’s impact on global color cosmetics consumption has done no favors for Revlon, Inc.’s namesake business, Portfolio brands such as Almay and SinfulColors, and Elizabeth Arden-branded products including Eight Hour makeup offerings.

Salon and travel retail closures and sluggish foot traffic in the mass retail channel have not helped either, dragging on...

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