The COVID-19 pandemic not only prompted “exceptional” consumer health product sales but also reversed some recent market trends, including growth rates for private label products exceeding brands, says market research firm Information Resources Inc.
Sales of the consumer health space increased 6.7% in 2020 over the prior year to reach $68bn in brick-and-mortar stores in the US, noted Kristin Hornberger, IRI’s principal, healthcare
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