Retailers’ Advances In Tracking Customer Data Push Larger Class Action Settlements

Class action litigants gain larger settlements by subpoenaing retailers’ loyalty program data and customer analytics. 

Retailer loyalty programs and advanced analytics on customer purchases are driving larger class action settlements in the dietary supplement and food sectors as plaintiffs identify most consumers who purchased products, says a class-action litigation attorney.

“Club stores like Costco and drug stores like CVS and Walmart, all of those places have an ability to identify most class members with information down to the price paid...

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