Bayer Spreads Aleve Brand Into Topical Pain Relief

AleveX Ad Campaign Featuring Charles Barkley Links Golf With Pain

Three-product AleveX line contains menthol and camphor for minor muscle and joints aches and pains with a cooling sensation. Bayer Healthcare promotes launch with an ad campaign featuring basketball legend and TV personality Charles Barkley.

Bayer Pharma AG, Administration and laboratory buildings of Bayer HealthCare Pharmaceuticals in Berlin-Wedding on June 14, 2017, Germany - Image

Bayer Healthcare LLC enters the US topical pain relief market with the launch of the AleveX line containing OTC monograph ingredients and building on the equity of the Aleve brand.

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