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Church & Dwight Chews On Strong Growth For Vitafusion As Consumers Stick To Category

 
• By Eileen Francis

Vitafusion gummy vitamins had 24% consumption growth in Q3 and Zicam homeopathic cold remedies had 40%. Church & Dwight plans to increase prices on 80% of portfolio by the end of the 2022 Q1.

Church & Dwight reports consumption – total of products that reached end users – of its vitafusion gummy line grew 24% in Q3. • Source: Alamy

Church & Dwight Co. Inc.’s vitafusion vitamin line’s “staying” power with consumers new to the gummy category positions the brand for significant sales growth in early 2022 and beyond despite likely price increases, says president and CEO Matthew Farrell.

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