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E.l.f. Cosmetics Will Be ‘100% Clean’ Going Into 2022; Q2 Sales Up 27% To $92M

 
• By Ryan Nelson

E.l.f.’s core consumer proposition continues to focus on quality, innovative products at accessible prices, but the company also has been working to strengthen its “clean” credentials, reformulating more than 350 SKUs in recent months to ensure that its namesake brand is “100% clean” by year-end.

• Source: E.l.f. Cosmetics

E.l.f. Cosmetics, Inc., whose eminently affordable products and pioneering social media have made it a Gen Z favorite, says its namesake brand will be “100% clean” by year-end.

“Over the past several months, our team reformulated over 350 SKUs. There are now over 1,650 ingredients we do not use,” CEO Tarang Amin told analysts on 3 November during...

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More from United States

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• By Eileen Francis

The Washington State Department of Ecology will try to work with companies that violate the Toxic Free Cosmetics Act, rather than reflexively imposing the $5,000-per-violation fine for first-time offenders, says the law’s implementation planner. She noted financial assistance is available for small businesses, as well as incentives for companies adopting measures “beyond compliance.”

More from North America

Washington State TFCA Violators Likely To Face Conversation Before Penalties – DOE

 
• By Eileen Francis

The Washington State Department of Ecology will try to work with companies that violate the Toxic Free Cosmetics Act, rather than reflexively imposing the $5,000-per-violation fine for first-time offenders, says the law’s implementation planner. She noted financial assistance is available for small businesses, as well as incentives for companies adopting measures “beyond compliance.”

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• By Derrick Gingery

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• By Malcolm Spicer

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