PLx Pharma Saturates Health Care Providers With Marketing For Liquid-Filled Vazalore Aspirin

New Jersey Firm Launches First Product After More Than A Decade In Business

PLx says Vazalore, only liquid-filled OTC aspirin in the US, had strong sales growth since launch in 30,000 stores. It plans second phase of rollout and promotions to expand outreach to cardiologists and patients.

• Source: Alamy

PLx Pharma Inc. worked for more than a decade to bring its first product, an OTC aspirin, to launch. In that time it changed its product’s brand name, added a lower dose, merged with another drug firm and moved its headquarters from Texas to New Jersey.

It didn’t change its goal, though

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