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More Big Beauty Companies Partner With Digital Tech To Guide Consumer Journey

 
• By Eileen Francis

Beiersdorf AG and dermanostic will connect German consumers with physicians for mobile app-based dermatological diagnoses and product recommendations. Meanwhile, Shiseido will be leveraging Revieve’s AI Makeup Advisor to “take control over the multi-touchpoint customer journey.”

digital partnership

Consumers’ mass migration online during the pandemic and the exploding telehealth opportunity have kicked the beauty industry’s investment in digital technologies and services into high gear.

Hamburg-based Beiersdorf AG announced on 11 January that through its venture capital unit, it is investing in Dusseldorf e-health scale-up dermanostic, which offers app-based dermatological

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