E.l.f. Cosmetics Will Be Selectively Less Affordable Come March

E.l.f. will raise prices by $1 across SKUs where it has the most pricing power, while maintaining its lowest-priced items where they are now, CEO Tarang Amin said during the firm’s fiscal 2022 third-quarter earnings call. The company raised guidance for the full year, now targeting net sales up to $379m.

Ulta Shelves

E.l.f. Cosmetics, Inc. says it doesn’t expect a negative sales impact when it raises prices on two-thirds of its portfolio in March.

Elevated freight rates and general cost inflation are driving E.l.f.’s price hikes, CEO and president Tarang Amin said on 2...

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