Rancho Santa Margarita, California-based biotech Sensegen emerges after 18 months of incubating as Blue California Flavors and Fragrances, training laser sights on taste, smell and beauty. “We’re pioneering 100% plant-based, planet-and-people-positive biotech to create ingredients that are healthier, more pleasurable, more sustainable and more accessible for everyone,” its website says. “We call it the Palette for the Planet.” Sensegen touts the significantly reduced environmental impact associated with partner Conagen’s fermentation and bioconversion processes compared with agriculturally derived and petroleum-based ingredient creation. Also, “they can sidestep wobbles in supply chains caused by poor weather, seasonality, and inconsistent plant harvest quality without resorting to synthetic substitutes,” it says. Sensegen says it already has disrupted the fragrance market with a plant-based musk called Plantarome M, a “highly strategic option for the market with natural animal sources unethical to harvest as well as plant sources too costly for mainstream use.”
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