Sensegen, recently hatched as the taste, smell and beauty division of Rancho Santa Margarita, CA-based Blue California Co., will showcase its version of musk, Plantarôme (M), among other biotech innovations, at the World Perfumery Congress in Miami at the end of June.
Sensegen Aims To Put Natural Back In Fragrance With Next-Gen, Sustainable Biotech Solutions
California-based fragrance and flavor developer Sensegen is preparing a formal launch of biotech-based aromas and other fragrance ingredients this summer, touting them as building blocks for category-leading “new naturals” that balance sustainability with quality and value.
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