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Unilever’s Living Proof To Provide First Look At Revieve AI Haircare Advisor

 
• By Eileen Francis

Living Proof will be first out of the gates with the new AI Haircare Advisor from beauty tech firm Revieve. The digital tool is designed to go beyond modeling hair color and tone effects, leveraging consumer input and selfie to match with hair cleansing, conditioning, and styling products.

Girl Hair Phone App

Virtual beauty tech enabling consumers to “sample” products and receive advice based on their on-screen image are most often associated with makeup and hair color applications. But Unilever PLC’s Living Proof brand is harnessing the technology to personalize consumers’ entire hair-care regimens.

Chicago and Helsinki-based Revieve, which offers personalized digital brand experiences to beauty firms, retailers and other businesses, says it co-developed its new AI Haircare Advisor alongside Living Proof to

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• By Eileen Francis

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