CEO Don Frey On Helming Independent Beauty Association In ‘Unprecedented’ Climate

07 Sep 2022

Joining IBA from The Honest Company, where he headed up innovation, Frey aims to promote networking and collaboration within the group’s membership in an environment where in-person events – and travel budgets – still have not returned to pre-pandemic levels. Frey spoke with HBW Insight about his career to date and his goals for IBA in the near and longer terms.

Don Frey, former chief innovation officer at The Honest Company, Inc., says he’s always welcomed the opportunity to join an organization in flux, tackle its unique challenges, and leave it stronger than he found it.

He’ll now have that opportunity at the Independent Beauty Association, where he was named president and CEO in July after...