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CTPA Takes Stand Against ‘Free From’ Claims, Urges Focus On Cosmetics’ ‘Positive Attributes’

 
• By Ryan Nelson

In a position paper published on 6 October, the UK cosmetics trade group says “free from” claims can sow confusion among consumers, damage trust in brands and the industry, and lead to safe and effective ingredients no longer being used. In many instances, “free from” claims also may violate UK and EU law, according to CTPA.

UK and EU cosmetics law require claims on cosmetic products to meet common criteria including fairness – ie, they “shall not denigrate the competitors, nor shall they denigrate ingredients legally used.”

However, it can seem like hardly a brand launches in the “clean beauty” era without accounting for all the ingredients...

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