Beiersdorf, Inc. fraudulently markets Coppertone sunscreen as “Pure & Simple” when in reality the majority of the product’s ingredients are heavily mixed and processed, according to a putative class action filed on 27 November in Illinois federal court.
Coppertone Sunscreen 'Pure & Simple'? Class Action Plaintiff Begs To Differ
Plaintiff Mark Ballotti alleges that 17 of 24 ingredients in Coppertone Pure & Simple SPF 50 Mineral Lotion are neither pure nor simple, “because they are made by mixing with other substances and materials and significantly modified,” in his complaint filed in Illinois’ Northern District.
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