Perrigo Supports Hypoallergenic Infant Formula Savings Claims, Not Equivalence To Enfamil Brand

Perrigo can continue claiming its store brand hypoallergenic infant formula saves customers more than 20% compared to leading name brands while providing similar nutrition to leading brands. But meeting AAP standard doesn’t measure up as equivalent to brands, industry self-regulation group says.

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Perrigo Company PLC makes its case for claiming hypoallergenic infant formula it provides as retailers’ store brands costs less than Mead Johnson Nutrition Co.’s Enfamil Nutramigen brand but doesn’t support saying the firms’ products are equivalent.

A decision by BBB National Programs Inc

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