Mielle Organics, a textured hair-care brand rooted in natural ingredients and aimed at women of color, will join Procter & Gamble Co.’s Beauty division, pending regulatory approval, according to a 11 January announcement. “Today is a remarkable moment for our brand and for the climb of Black entrepreneurs everywhere as we collectively continue to break barriers and accelerate the opportunities for growth,” says Mielle CEO Monique Rodriguez, who will continue to lead the business with husband Melvin, chief operating officer. P&G and Mielle also announced $10m commitments each to nonprofit Mielle Cares, which provides resources and support to advance education and economic opportunities in Black and Brown communities, according to the release. Mielle, whose products can be found in more than 100,000 stores across the US, including Ulta Beauty, Sally Beauty, Target, CVS, and Walmart locations, secured a “nine-figure” investment from Berkshire Partners in March 2021.
P&G’s Mielle Acquisition, John Legend’s Loved01, And A Concealer For Hiding Hickeys; Beauty News In Brief
Textured hair-care specialist Mielle Organics will continue to be led by wife-and-husband duo Monique and Melvin Rodriguez within Procter & Gamble’s Beauty division, pending regulatory approval. More beauty M&A and product launch news.
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