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Sephora Well-Positioned To Defend ‘Clean Beauty’ Case, Attorney Says

 
• By Eileen Francis

Sephora USA is in a strong position to defend its ‘Clean at Sephora’ designation for certain products because it is transparent about what the claim means, and the plaintiff in the case may not be able to show that a reasonable consumer would be misled, says Angela Diesch, partner in the Los Angeles office of Amin Talati Wasserman, LLP.

Sephora USA Inc.’s transparency around its “Clean at Sephora” designation should serve it well in litigation challenging the “clean” representation as it relates to certain products sold in the retailers’ stores, according to Angela Diesch, a partner in the Los Angeles office of Amin Talati Wasserman, LLP.

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