FTC Will Move Forward ‘Expeditiously’ With Proposed Rule Targeting Fake Reviews Online

The proposed rule shows the FTC “using all available means to attack deceptive advertising in the digital age,” agency leadership says. Stakeholder comments point to the prevalence of fake reviews and testimonials online, and “a rule clearly spelling out prohibited practices and allowing for the judicial imposition of civil penalties could strengthen deterrence and FTC enforcement actions," the commission says.

The US Federal Trade Commission cites the emergence of AI chatbots as one of many reasons it should move forward “expeditiously” with its proposed rule to eradicate fake reviews and testimonials online and pose civil penalties on violators.

“It has been reported that an AI chatbot is being used to create fake reviews. As the reporting notes, the...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Marketing & Advertising

OLLY Argues Standard Of Support For Kids Chillax Claims Casts Chill Over Supplement Advertising

 

NAD and NARB track their decisions on support for ad claims with Federal Trade Commission policies, including the requirement of RCTs to support health claims for supplements, a standard the industry argues is required for drug claims and shouldn’t be applied for dietary ingredients.

Astaxanthin Specialist AstaReal Diversifies With Garlic Supplement For Heart Health

 
• By 

Swedish producer of antioxidant astaxanthin AstaReal has expanded its product offering with cardiovascular health focused-brand Kyolic.

ProBiotix Health Looks To Next Level In Korea’s $450m Probiotics Market

 
• By 

Agreement with Seoul-based health and wellness player TopHealth will see the roll out of ProBiotix' cholesterol-lowering probiotics in South Korea.

Principle Relaunches Vitawell To Help Consumers Navigate UK Supplement ‘Minefield’

 
• By 

Vitawell seeking to empower consumers left confused by the vast array of dietary supplements available to them in the UK.

More from Business

US Consumer Health, Beauty Sectors: Expecting Tariff Policy Changes, Buckling Up For The Ride

 

As firms in OTC drug, dietary supplement and personal care/beauty sectors reported results for January-March period after Trump announced reciprocal tariffs, they buckled up for more changes in the president’s thinking likely to affect consumer spending as well as their costs.

Urgo Makes Moves In Poland And Belgium

 
• By 

French consumer health player Urgo has added to its dietary supplements offering with separate deals in Poland and Belgium.

IQVIA Consumer Health: Digestive Category Driving Global OTC Market Growth

 
• By 

An increasing awareness of and interest in gut health helped the global OTC market grow by 4.6% in value terms in 2024, according to IQVIA Consumer Health.