The US Federal Trade Commission cites the emergence of AI chatbots as one of many reasons it should move forward “expeditiously” with its proposed rule to eradicate fake reviews and testimonials online and pose civil penalties on violators.
FTC Will Move Forward ‘Expeditiously’ With Proposed Rule Targeting Fake Reviews Online
The proposed rule shows the FTC “using all available means to attack deceptive advertising in the digital age,” agency leadership says. Stakeholder comments point to the prevalence of fake reviews and testimonials online, and “a rule clearly spelling out prohibited practices and allowing for the judicial imposition of civil penalties could strengthen deterrence and FTC enforcement actions," the commission says.
More from Marketing & Advertising
• By
Vitawell seeking to empower consumers left confused by the vast array of dietary supplements available to them in the UK.
• By
National Advertising Division finds Magni Group didn’t support claims made on MagniLife Gel packaging, in direct-mail advertisements and online and in social media “Rapid Pain Relief.”
• By
Australia's SFI Health looking to take Equazen omega-3 fatty acids supplement to new markets to capitalize on Europe's fast-growing brain health segment.
• By
With its new CanesMeno range, Bayer Consumer Health wants to help the estimated 13m women in the UK who are currently perimenopausal or menopausal.
More from Business
• By
By taking a majority stake in dynamic dietary supplements firm Braineffect, Germany's Schwabe can reach a new, younger target audience for its OTC herbal medicines.
• By
A round-up of the latest consumer health industry appointments: GSCF elects chair; Kenvue hires Northern Europe head; Barentz names chief commercial officer.
• By
Bayer Consumer Health hopes its new InflammAge saliva-based biomarker can help “revolutionize self-care and how people can manage their aging journey.”