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Estee Lauder Companies Expands Virtual Try-On To Google Search, Social Media

 
• By Eileen Francis

The Estee Lauder Companies is making its virtual try-on tools more widely available, allowing consumers to use the technology without leaving the ‘eco-system’ of Google Search, YouTube and Snapchat. Digital try-on is now available across nine Lauder brands in more than 40 markets, says Lauder executive Tara Sparks.

Virtual Try On Makeup

The Estee Lauder Companies, Inc. is expanding the reach of its virtual makeup try-on tools through recent partnerships with Google, YouTube and Snapchat, providing consumers with more convenient ways to sample products virtually.

Speaking at Perfect Corp’s recent 2023 Global Beauty & Fashion Tech Forum, Tara Sparks, executive director of global media and partnerships, said consumers on the search engine and social media sites now can sample products

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