Estee Lauder Companies Expands Virtual Try-On To Google Search, Social Media

The Estee Lauder Companies is making its virtual try-on tools more widely available, allowing consumers to use the technology without leaving the ‘eco-system’ of Google Search, YouTube and Snapchat. Digital try-on is now available across nine Lauder brands in more than 40 markets, says Lauder executive Tara Sparks.

The Estee Lauder Companies, Inc. is expanding the reach of its virtual makeup try-on tools through recent partnerships with Google, YouTube and Snapchat, providing consumers with more convenient ways to sample products virtually.

Speaking at Perfect Corp’s recent 2023 Global Beauty & Fashion Tech Forum, Tara Sparks, executive director of global media and...