Nonprofit Truth in Advertising, Inc. (TINA.org) is asking the Federal Trade Commission and the attorneys general in California and Connecticut to open investigations into Colgate-Palmolive Co. toothpaste brands over possible greenwashing and violations of false advertising laws.
Colgate’s Recyclable Claims On Toothpastes Not Aligned With FTC Green Guides – Truth In Advertising
Colgate-Palmolive Co. misleadingly claims its Colgate and Tom’s of Maine toothpaste tubes are recyclable when most end up in landfills, according to Truth in Advertising, Inc. The group is calling for greenwashing investigations by the US Federal Trade Commission and California and Connecticut attorneys general.
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