Colgate’s Recyclable Claims On Toothpastes Not Aligned With FTC Green Guides – Truth In Advertising

Colgate-Palmolive Co. misleadingly claims its Colgate and Tom’s of Maine toothpaste tubes are recyclable when most end up in landfills, according to Truth in Advertising, Inc. The group is calling for greenwashing investigations by the US Federal Trade Commission and California and Connecticut attorneys general.