Target Corp.'s ‘Clean’ Marketing Challenged In Consumer Class Action

 
• By Eileen Francis

The mega-retailer is defending a proposed class action in Minnesota federal court over its ‘Target Clean’ marketing and label, which it has awarded "independently" to around 4,000 products in its stores. Consumer plaintiffs allege some offerings contain ingredients on the program's “formulated without” list, as well as other hazardous substances that ought not be in clean products. Pending litigation against Sephora stands to be influential.

(Shutterstock)

Target Corporation falsely and misleadingly overuses its “Target Clean” label on cosmetics and other products in its stores in a move to capitalize on consumer demand and willingness to pay for authentically clean products, consumer plaintiffs allege in a putative US class action.

Filed on 29 August by Pearlie Boyd and 13 other plaintiffs in the US District Court for the District of Minnesota, the suit submits that “Target created and utilized...

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