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Bayer Adds Accessible QR Code To UK Packs Of Canescool

 
• By David Ridley

Bayer Consumer Health is on a mission to make its OTC products more accessible to people registered as blind or partially sighted, beginning with its women's health product Canescool in the UK. 

• Source: Bayer Consumer Health

Blind or partially sighted UK consumers can now access more easily information about Bayer’s women’s health products.

Partnering with augmented reality specialist Zappar, Bayer Consumer Health has introduced accessible QR codes (AQRs) on packs of its Canescool...

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