L’Oreal Partners To Develop Fine Fragrances Featuring ‘100% Natural And Pure Scent Extracts’
Beauty giant says its partnership with Cosmo International Fragrances “open[s] the door to new fragrance frontiers.”
Cosmo’s extraction technology harnesses the volatile fragrance molecules of flowers, fruits and other natural ingredients using only air, without the need for heating, cooling or chemical solvents used in conventional scent extraction, L’Oreal says. A tuberose extract is first in line for use in a perfume targeted for launch in 2024.
