Unilever Is Early Target Of UK Authority’s Personal-Care Greenwashing Probe

The UK’s Competition and Markets Authority will investigate green claims across Unilever PLC’s portfolio to determine if they are substantiated. Possible outcomes include closing the case with no further action, securing commitments from Unilever to change practices, or taking the company to court. 

Green Washing Investigation
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The UK’s Competition and Markets Authority will be “drilling down” into environmental claims across Unilever PLC’s portfolio to determine if they are true at their root and not misleading.

CMA, a non-ministerial government department responsible for regulating competition, is concerned the British company “may be overstating how green certain products are through the use of vague and broad claims, unclear statements around

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