Boston-based private equity company Yellow Wood Partners LLC has signed a binding offer to acquire Elida Beauty, a beauty division of Unilever PLC comprising 20 “iconic and classic” personal care brands.
Private Equity Firm Buys 20 ‘Iconic And Classic’ Personal Care Brands From Unilever After Suave Deal
Yellow Wood Partners LLC, a Boston-based private equity company that purchased Suave in North America from Unilever PLC early this year, has signed a binding offer to acquire 20 more personal care brands from the UK firm with its planned acquisition of Elida Beauty.

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