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Private Equity Firm Buys 20 ‘Iconic And Classic’ Personal Care Brands From Unilever After Suave Deal

 
• By Eileen Francis

Yellow Wood Partners LLC, a Boston-based private equity company that purchased Suave in North America from Unilever PLC early this year, has signed a binding offer to acquire 20 more personal care brands from the UK firm with its planned acquisition of Elida Beauty.

Tigi
• Source: Shutterstock

Boston-based private equity company Yellow Wood Partners LLC has signed a binding offer to acquire Elida Beauty, a beauty division of Unilever PLC comprising 20 “iconic and classic” personal care brands.

The second planned transaction in a year between the companies, Yellow Wood will pick up the non-core assets including soap brands Lever 2000, Caress and Monsavon, hair care brands V05, Tigi and Timotei, Brut fragrance and Q-tips ear hygiene products

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