1. HBW Insight
  2. >>Beauty
  3. >>Business
  4. >>Deals

Shiseido Reinforces US Position, Taps Dermocosmetics Growth With Dr. Dennis Gross Acquisition

 
• By Eileen Francis

Acquisition of the doctor-led “#1 At-Home Peel” brand continues Shiseido’s work to build its Americas business and strengthens its game in the dermocosmetics space, which has been growing fast since the pandemic. The firm’s net sales in the first nine months of 2023 increased 5% like-for-like to ¥722.4bn.

Shiseido
• Source: Shutterstock

Shiseido Company, Ltd.’s planned acquisition of DDG Skincare Holdings LLC, owner of dermocosmetics brand Dr. Dennis Gross Skincare, will give it a strong position in the booming doctor-led skin care market and fuel growth of its Americas business, it says.

The Japanese company’s board of directors adopted a resolution for the transaction on 20 December, and on 22 December its Delaware-based Shiseido Americas Corporation subsidiary signed a definitive agreement to acquire the New York-based business,

Touted as the “#1 At-Home Peel,” the brand’s portfolio stars the Alpha Beta daily peel series “for smooth, radiant skin in two minutes,” Extra-Strength Daily Peel, Daily Essentials Peel, Resurfacing Liquid Peel, Retinol + Ferulic Treatments, and others

More from Deals

More from Business

Coty’s Next Phase Of ‘All-In To Win’ Strategy Should Generate $130M Savings

 
• By Eileen Francis

Coty’s ‘All-in to Win’ program enters the next phase, which sets aggressive savings over the next two years in part by simplifying and scaling its operating model, in addition to boosting its innovation impact.

P&G: Innovation, Pricing ‘Short-Term Levers’ For Tariffs Adding Up To $1.5Bn In Costs Annually

 
• By Eileen Francis

The Procter & Gamble Company is working to mitigate the impact of tariffs, which will add up to $1.5bn in costs annually. The firm has lowered its fiscal 2025 outlook.

NAD Refers Men’s Hair Color Brand To FTC For Non-Compliance With Fast-Track SWIFT Decision

 
• By Eileen Francis

Plano, Texas-based Simpler Hair Color Inc. may face FTC enforcement action after it failed to comply with the National Advertising Division’s recommendations it discontinue the claim, “Rated #1 Men’s Hair Color,” associated with a consumer review website.