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Q4 Beauty Earnings Preview: China Volatility In 2023 Has Analysts Leery Of Big Beauty’s Results

 
• By Eileen Francis

Shiseido, L’Oreal and The Estee Lauder Companies are preparing to announce earnings results for the final three months of 2023, and all are expected to report headwinds that held back performance in China. Analysts anticipate a strong fourth quarter from Coty, which has been largely insulated from the ups and downs of the Chinese market in recent years.

New Year 2024
• Source: Shutterstock

Leading beauty players have come to rely on China as a key growth engine, given the explosive expansion of the country’s middle-class population and its penchant for luxury beauty, but the latter part of 2023 demonstrates the unique and often unexpected challenges the market can pose.

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