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'Close To A Perfect Quarter': E.l.f.'s Retail Partners Adding Shelf Space For Brand As Growth Streak Continues

 
• By Eileen Francis

E.l.f. Beauty, Inc. says retailer CVS will more than double its shelf space in US stores in spring 2024, while Walmart will provide more space for the e.l.f. brand this summer. In a 6 February earnings report, the Oakland, Calif.-based firm reported its sales jumped 86% in the fiscal third quarter to $270.9m.

ELF
• Source: Shutterstock

E.l.f. Beauty, Inc.’s strong and sustained quarterly growth shows no sign of slowing and its retail partners have taken notice, with plans to grow e.l.f. shelf space in major US retail doors in coming months.

The Oakland, Calif.-based firm’s sales soared 86% to $270.9m in its fiscal 2024 third quarter (September-December), according to the company’s 6 February release

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