'Close To A Perfect Quarter': E.l.f.'s Retail Partners Adding Shelf Space For Brand As Growth Streak Continues

E.l.f. Beauty, Inc. says retailer CVS will more than double its shelf space in US stores in spring 2024, while Walmart will provide more space for the e.l.f. brand this summer. In a 6 February earnings report, the Oakland, Calif.-based firm reported its sales jumped 86% in the fiscal third quarter to $270.9m.

ELF
• Source: Shutterstock

E.l.f. Beauty, Inc.’s strong and sustained quarterly growth shows no sign of slowing and its retail partners have taken notice, with plans to grow e.l.f. shelf space in major US retail doors in coming months.

The Oakland, Calif.-based firm’s sales soared 86% to $270.9m in its fiscal 2024 third quarter (September-December), according to the company’s...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Earnings

Ulta ‘Beauty Unleashed’ Investment Delivers In Fiscal Q1

 

Retailer Ulta Beauty, Inc. reports net sales in the fiscal first quarter beat consensus estimates, rising 4.5% to $2.85bn, as the company sees benefits of its recently announced ‘Beauty Unleashed’ initiative.

E.l.f. Plans To Acquire Hailey Bieber Beauty Brand For $1Bn

 

E.l.f. Beauty, Inc. has agreed to acquire celebrity and model Hailey Bieber’s rhode lifestyle beauty brand for $1bn, the firm reported during a 28 May fiscal fourth quarter earnings call, during which it also announced plans to raise product prices to ‘partially’ mitigate the impact of tariffs.

Shiseido’s Key Priorities: Recover Drunk Elephant, Accelerate NARS Amid US Prestige Slowdown

 

Shiseido’s Drunk Elephant premium skin care range – acquired in 2019 – and its NARS brand dragged sales in the Americas region down almost 20% in the first quarter, the firm reported in a 12 May earnings presentation.

IFF Offsets Tariffs’ Impact, But Discretionary Product Ingredients Face Risk

 

New York-based International Flavors & Fragrance, Inc. has shifted procurement to alternative supply sources and is balancing production across its global network in response to US tariffs, though company executives say ingredients for discretionary products face risk.

More from Business

Scope Launches Eyelid-Friendly Eye Cream In The UK

 
• By 

Eyelids have the "thinnest, most sensitive skin on the body" and are "highly prone to dehydration," which is why Scope has launched new Optase Life Sensitive Eye Daily Renewal Cream.

Product ‘Dupes’ Increasingly Popular Among Price-Wary Consumers Across Globe – Survey

 

Twenty-eight percent of global consumers polled in a survey included in the report, 'The State of Fashion: Beauty,' have ‘consciously’ purchased product dupes, while 53% are open to buying them; growing acceptance of knock-off products is driven in part by inflation.

IBA Names Ooka Interim CEO; P&G, Sally Beauty Appoint Board Members – Appointments Roundup

The Independent Beauty Association announces CEO Don Frey will retire July 1 and will be replaced as interim CEO by Akemi Ooka, VP of global supply chain and sustainability resources.